KIRSTY BUTLER-BROWN
CREATIVE & DESIGN DIRECTION
Cult Cosmos – Christmas identity
End-to-end concept development and art direction – including still life photography, 3D social animation and motion shoots – set design, illustration and packaging brief, design direction and guidelines for 360 channels.
The 2023 Christmas campaign for Cult Beauty was a celebration of our brand pillars 'creative energy' and 'thrill.'
I commissioned the artist Gemma O'Brien and partnered with inclusive agency Grand Matter to create a magical illustrative world.
The illustration featured across all touch points and informed the identity for the season.
In the "Cult Cosmos" we curated “the best gifts – whether it’s ethereal make up, a heavenly scent or celestial body essentials
for anyone lucky to live in your orbit.”
Illustration: Gemma O'Brien | Animation: Plastic Horse | 3D Social creative: Rose Pilkington
In partnership with Grand Matter.
