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Sweaty Betty - elevated ecommerce

Since March 2020, I worked on a creative refresh for Sweaty Betty, including a focus on the 'core' ecommerce photography.

 

Through this process, I set up and managed the first in house photography studio and built the team.

We delivered and end to end service – covering casting, model and still-life photography and video – through to retouch and asset storage. During this period the company enjoyed an unprecedented growth in ecom sales. 

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Photography by David Edwards, Urania Martin, Karina Twiss.

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