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Sweaty Betty - Awareness Ad

Our first streaming advert aired in both the US and UK - in partnership with And Rising agency and director Fenn O'Malley.​

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I worked alongside the Marketing team to set the creative brief and commission talent. 

The objective was to showcase the USPs of the bum sculpting Power Leggings, and showcase the fabrics, fit and prints

with dynamic and empowering movement and fluid camera work. 

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Sweaty Betty saw a 63% increase in web traffic, 8% increase in brand awareness and 26% increase in purchase intent. 

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Director - Fenn O'Malley  |  Agency - And Rising 

 

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