KIRSTY BUTLER-BROWN

Fearne Cotton collaborated with Sweaty Betty to design an exclusive collection for International Women’s Day.

We brought the collection to life with a series of images of Fearne and her friends –  author and journalist 

Poorna Bell, Telegraph columnist and author Bryony Gordon and presenter and personal trainer Annie Price – all women who,

like Fearne, understand how important exercise is for your mental health.

 

The shoot set out to capture each woman’s personality and showcase a genuine group of friends:

authentic, natural and never too serious. I was responsible for art direction, post production and overseeing the design across channels.

 

Photography by Stephanie Sian Smith.

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Imagery and interview content was used on own channels and John Lewis.

Fearne's interview here.