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KIRSTY BUTLER-BROWN
CREATIVE & DESIGN DIRECTION
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LYST - BRAND CAMPAIGN,
LONDON / NYC
Lyst’s first campaign, which contrasted fashion imagery with tongue in cheek headlines — playful interpretations of Lyst owned data analysis.
OOH - Billboards, fly posters, London taxi’s and wall painting.
Print - ES magazine cover wrap and New York Times style.
Digital - paid and organic social / Experiential and Influencer Marketing.
I oversaw the shoot, styling, casting and post production.
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Creative & Production: Anomaly
Photography: Charlotte Wales
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