KIRSTY BUTLER-BROWN

LYST - HOLIDAYS GIFT GUIDE SHOOT

Shoot concept, art direction, and oversight of post

production for holidays gift guide shoot, which includes

static and animating assets for both Women and Men.

I introduced a shoot schedule for seasonal marketing

briefs and worked closely with the Brand team on

marketing strategy.

Assets were shot specifically to be used in several formats, including the homepage, landing page gift guide, email, digital marketing and social media channels.

I developed this elevated photography style for Lyst

to showcase their luxury partner brands, including 

Burberry, Valentino and Paul Smith.

I built on the use of the 'graphic line' in the Lyst logo, and used this as a brand identifier for the brand. 

I devised an adaptable set which gave us several ways to encorporate this graphic line into the photographic 

composition - using shelves, plinths and vinyl. When images were posted together or placed adjacently,

the lines connected in the images - allowing us to group together imagery and tell product stories.

I also oversaw the design of the holidays marketing

assets across all touch points.

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Photography by David Edwards.