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Sweaty Betty - You wear it best campaign

A feel good, female empowerment campaign - the first Sweaty Betty campaign

casted through social media. We wanted to give a platform to a diverse group of women who are

all brought together by their love of dance! 

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I worked on this campaign from concept through to execution, including stills and film creative direction. 

I also led the execution across our channels, including the website, social media, in store and windows. 

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The film was played full screen in the windows of our Carnaby street flagship store and OOH at city rail stations.

See the video here or below.

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Photography & motion by Leonn Ward

Casting by Rae Elliman

Production by RSA Films

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