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KIRSTY BUTLER-BROWN
CREATIVE & DESIGN DIRECTION
TOMFORD.COM - Holidays Campaign
As lead Art Director, I continued to develop editorial concepts, provide on-set art direction and oversee post production.
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A Holidays ‘stocking filler’ themed shoot, showcasing accessories, beauty and fragrance gifting categories –
devised in collaboration with the head of copy.
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Assets were shot specifically to be multi purpose and could be cropped in multiple formats, including the Tom Ford website
(homepage, landing pages, category headers), email newsletters and social media channels.
Production: Spring Creative | Photography: Christian Ferretti
 Holidays landing page & InstagramAssets were shot to be cropped for multi-use in multiple formats - for the Tom Ford website, email and social media channels. |  Bespoke Category Headers |  Email newsletterAn example of how the brand used these assets in their communications. |
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 Email newsletter |  Men's Small Leather Goods |  Cosmetics |
 Oud Fragrance |  Men's Jewelry |  Vetivert fragrance |
 Gift wrapping service |  Gift Guide Assets |  |
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