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TOM FORD – Lips & Boys Digital Campaign

I worked on the strategy for the digital activation of the brands ‘Lips & Boys’ advertising film to launch 50 mini lipsticks for the Holidays.

 

I was the Creative Lead for this campaign – which included a 360 shoot and a shoppable landing page – showcasing the lipsticks and shareable video content.

 

I directed the eCommerce product photography and I worked closely with the designer on the landing page design and functionality.

Creative Strategy: Spring Creative | Product photography by David Edwards.

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