KIRSTY BUTLER-BROWN

Spring were tasked to establish the brand’s digital presence and positioning, and to build its e-commerce platform.

 

I developed concepts and and art directed all online content for the launch of Valextra’s responsive eCommerce platform, alongside the ECD. 

 

This includes still life and on model editorial,

moving image and eCommerce product photography, and I oversaw the post production process. 

 

As lead Art Director, I worked closely with the

Digital Designer on concept, design and functionality

of the website.

 

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Photography: David Edwards. 

Production: Spring Creative.