KIRSTY BUTLER-BROWN
CREATIVE & DESIGN DIRECTION
Warehouse x The Barbican 'Inside Out' Campaign
A new Warehouse collection for spring 2018, INSIDE OUT is inspired by world-class arts and learning centre, the Barbican.
Exploring the beauty and dynamic community within, Warehouse invited six inspirational women who work there to share their connection and personal love affair with the building.
I worked on the full creative execution of this campaign from stills and film concept through to leading the execution across channels.
The campaign includes stills, moving image and social content.
We received great press coverage from both print and digital platforms – successfully reaching new customers and driving a high proportion of traffic to our website.
The Campaign was a 2019 ESA award winner.
The Warehouse Brand team were invited to deliver a Creative Careers talk at the Barbican to 'demystify' the process of the campaign. Read here.
Photography by Phil Dunlop.
 Website creative.This included a content rich homepage, product edit, paid and organic social. |  In Store Creative. |  Telling the story through our channels. |
|---|---|---|
 Highlighting key quotes from our cast. |  Windows Execution.Inspired by the infamous Barbican granite, we created a 3D structure in our windows. |  Imagery Overview. |