WAREHOUSE CURATES THE CITY

Warehouse 'Curates the City' Campaigns.

2018/19 brought to life the brand mission 'Warehouse Curates The City’ – through a series of campaigns with longevity for our brand channels.

A campaign across 6 cities – including Lisbon, Mexico City, Copenhagen, Marseille, Austin and Amsterdam.

These Campaigns had several levels - leading with a series of hero images to set the seasonal mood. We also worked with local influencers to curate the best of the city through their eyes, creating content that was disseminated across channels.

I took the lead on these campaigns end-to-end – from shoot concept, on location art direction,
oversight of post-production through to execution in store and online.

Each campaign includes stills, moving image and social content.

Photography by Txema Yeste, Louis Christopher and Rory Payne | Film by Louis Ellison and Dan Magee

Styling by Gemma Hayward, Francesca Prudente and Natasha Wray.

SPRING 2018 - LISBON.	Argyll Street windows - LISBON.
SUMMER 2018 - MEXICO CITY.	Argyll Street window - MEXICO CITY.
Phoebe Lovatt edit. MEXICO CITY. The Working Women’s Club is a community and platform for working women worldwide. Founder Phoebe Lovatt empowers women to connect, collaborate, and learn essential skills for building a successful creative career. Phoebe joined us in Mexico City, meeting with inspiring local creatives and curating a summer edit for Warehouse.	AUTUMN 2018 - COPENHAGEN.
Digital content - Copenhagen. This included an edit by Emili Sindlev, local influencer. Snippets of her interview were peppered throughout our online experience.	SPRING 2019 - MARSEILLE.
SUMMER 2019 - AUSTIN.	WAREHOUSE CURATES AMSTERDAM.