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Core Denim: 'The Authentic Cut'

Core Denim: 'The Authentic Cut'

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'The Pin Up Cut'

'The Pin Up Cut'

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'The Wide Cut'

'The Wide Cut'

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'The Cropped Skinny Cut'

'The Cropped Skinny Cut'

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'The Straight Cut'

'The Straight Cut'

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'The Powerhold Skinny Cut'

'The Powerhold Skinny Cut'

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WAREHOUSE - DENIM CAMPAIGN

Concept, art direction, and oversight of post production for Warehouse core Denim campaign.

 

The brief was to inform the customer on the core lines of Warehouse denim, and to create a destination area in store to educate on the

different cuts available.

 

Imagery was used on the website, social media channels, and across in store marketing collateral.

 

In the first week of trading with the new

destination area and supporting collateral,

stores saw a notable lift in sales.

 

 

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Photography: Andrew Vowles.

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