WAREHOUSE

'I DEFINE ME' CAMPAIGN With a stripped back set, simple styling and no retouching, my ambition was to create honest imagery that captured the spirit and personality of our cast.	Digital Hub Design. Click this text to find link to view the hub page on Warehouse.co.uk
Argyll Street Windows. We removed the mannequins in this scheme to allow the women to be put in the forefront.	The team behind the scenes. A snapshot of the team involved in making I DEFINE ME a reality.
Imagery overview.

I DEFINE ME CAMPAIGN

A unique Campaign to mark International Women's Day in partnership with Rosa, the only UK-wide fund dedicated to women and girls.

We asked five women to share their defining stories, celebrating self-expression and individuality by

defiantly saying I DEFINE ME.

Lauren Mahon @girlvscancer

Natalie Lee @stylemesunday

Briony Gordon @bryonygordon

Esme Young @miss_esme_young

Nafisa Bakkar @amaliah_com

These empowering women talked to us about their personal journeys with mental health, dealing with cancer, modest dressing and body image.

I directed a series of authentic imagery of our cast

to sit alongside their inspirational stories.

I worked on this campaign from concept through to execution, including stills and film creative direction.

I also led the execution across our channels,

including online feature hub, social media, in store

and windows.

See the I DEFINE ME video here.

*100% of sales from the I DEFINE ME tees went to Rosa,

helping them to champion women's initiatives and ensure

all women have an equal voice.

Photography: Trisha Ward

Film: Emily McDonald